It has been reported by Biztech Africa that TECNO, a device manufacturer that has a strong focus on the the African mobile space is set to introduce a smartphone priced at a under $30 next year.
The company is out to lower the barriers to smartphone ownership in Africa with this move.
Although the TECNO brand is hardly visible in Zimbabwe it would definitely be a welcome entrant in a market that has a very low smartphone penetration rate (just 15% which is low relative to the 106.4% mobile phone penetration rate).
In Africa the prospects for internet based opportunities that follow any exponential increase in smartphone penetration are remarkable seeing that internet access is largely through the phone.
Currently the local market is dominated by the now waning Nokia brand which has a strong following through Series 40 and S60 feature phones.
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