Using an expanding array of intelligent Web 2.0 services and applications, a rapidly increasing number of people and organisations are creating, distributing and exploiting user-created content (UCC) and being part of the wider participative web. What are the policy implications and what are the best practices for NGOs wishing to participate?
The book "Participative Web and User-Created Content: Web 2.0, Wikis and Social Networking" describes the rapid growth of UCC and its increasing role in worldwide communication, and draws out implications for policy. Questions addressed include: What is user-created content? What are its key drivers, its scope and different forms? What are the new value chains and business models? What are the extent and form of social, cultural and economic opportunities and impacts? What are the associated challenges? Is there a government role, and what form could it take?
You can access this PDF e-book free online.
- Focus your site on a particular goal or conversation, rather than a general topic.
- Invite your community to make contributions other than money, e.g., asking them to share their personal experiences.
- Succeeding in an internetworked environment means working effectively with others, collaborating, and interacting, e.g., engaging with conversations and ideas on other blogs.
- Don't feel that Web 2.0 means building your own online community - use existing web tools, e.g, Flickr, Facebook, YouTube.
- Remember that for organizations that have been all about the message, it is a frightening adventure to bring your audience into the conversation in public.
- Stay current with how other non-profits are using Web 2.0, and learn from their experiences.
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