How Pinterest’s Buy Buttons Can Change e-Commerce

Will buyable pins turn Pinterest into the web’s new shopping mecca? That’s the question marketing and e-commerce professionals need to answer now that Pinterest has announced it will soon offer “Buy” buttons to let users buy products directly within its app. And while there are plenty of reasons to think that buyable pins could turn the platform into an e-commerce powerhouse, it stands a greater chance of succeeding if it adopts key features offered by other online retailers and search engines, such as Amazon, and adapts them to the unique habits of the Pinterest community.